\n| k\u0131rm\u0131z\u0131 spor ayakkab\u0131 yorumlar\u0131<\/td>\n | 60<\/td>\n | 20<\/td>\n | 0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Bu tabloda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, sayfan\u0131z “k\u0131rm\u0131z\u0131 spor ayakkab\u0131” gibi y\u00fcksek hacimli ve siteniz i\u00e7in ticari de\u011feri y\u00fcksek olan anahtar kelimelerde olduk\u00e7a iyi, ilk 10 i\u00e7inde s\u0131ralan\u0131yor. Hatta bu sorgular, toplam g\u00f6sterimlerinizin ve t\u0131klamalar\u0131n\u0131z\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 olu\u015fturuyor. Ancak, “k\u0131rm\u0131z\u0131 spor ayakkab\u0131 temizleme” veya “k\u0131rm\u0131z\u0131 spor ayakkab\u0131 ba\u011fc\u0131\u011f\u0131” gibi \u00e7ok d\u00fc\u015f\u00fck hacimli, ticari de\u011feri az ve sitenize \u00e7ok az trafik getiren uzun kuyruk anahtar kelimelerde \u00e7ok daha d\u00fc\u015f\u00fck konumlarda (25. s\u0131ra ve \u00fczeri) yer al\u0131yor. GSC’nin hesaplad\u0131\u011f\u0131 15’lik ortalama konum, bu d\u00fc\u015f\u00fck performansl\u0131 ve \u00f6nemsiz sorgular\u0131n ortalamaya dahil edilmesiyle olu\u015fuyor. E\u011fer sadece ilk 5 sorgunun ortalamas\u0131n\u0131 alsayd\u0131k (3+4+5+8+10)\/5 = 6 olurdu ki bu \u00e7ok daha iyi bir ortalamad\u0131r.<\/p>\n Bu durumun Ayakkab\u0131 D\u00fcnyas\u0131 i\u00e7in anlam\u0131 \u015fudur: Site y\u00f6neticisi, 15. s\u0131radaki ortalama konuma bakarak panikleyip, asl\u0131nda iyi performans g\u00f6steren anahtar kelimelere gereksiz yere odaklanabilir veya yanl\u0131\u015f optimizasyon \u00e7al\u0131\u015fmalar\u0131 yapabilir. Oysa ger\u00e7ekte, sitenin en de\u011ferli trafi\u011fi getiren sorgularda zaten g\u00fc\u00e7l\u00fc bir konuma sahip. Matematiksel yan\u0131lg\u0131, sitenin “etkili” performans\u0131n\u0131, yani ger\u00e7ekten trafik ve potansiyel m\u00fc\u015fteri getiren anahtar kelimelerdeki s\u0131ralamas\u0131n\u0131 gizliyor. Bu vaka analizi, GSC’nin sundu\u011fu ham ortalama konum verisinin, sitenin ger\u00e7ek SEO sa\u011fl\u0131\u011f\u0131n\u0131 ve performans\u0131n\u0131 tam olarak yans\u0131tmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6stermektedir. Bu nedenle, daha do\u011fru ve eyleme ge\u00e7irilebilir bir analiz i\u00e7in farkl\u0131 bir yakla\u015f\u0131ma ihtiya\u00e7 duyulmaktad\u0131r.<\/p>\n Daha Do\u011fru Bir Ortalama Konum Hesaplamas\u0131 Nas\u0131l Yap\u0131l\u0131r? (A\u011f\u0131rl\u0131kl\u0131 Ortalama)<\/h2>\nGoogle Search Console’un basit ortalama konum hesaplamas\u0131n\u0131n yan\u0131lt\u0131c\u0131 oldu\u011funu anlad\u0131\u011f\u0131m\u0131za g\u00f6re, \u015fimdi bu sorunu nas\u0131l a\u015faca\u011f\u0131m\u0131za odaklanal\u0131m. \u00c7\u00f6z\u00fcm, “a\u011f\u0131rl\u0131kl\u0131 ortalama” (weighted average) y\u00f6ntemini kullanmakt\u0131r. A\u011f\u0131rl\u0131kl\u0131 ortalama, her bir veri noktas\u0131n\u0131n (bu durumda, her bir sorgunun konumu) \u00f6nem derecesine g\u00f6re farkl\u0131 bir a\u011f\u0131rl\u0131kla de\u011ferlendirildi\u011fi bir hesaplama y\u00f6ntemidir. SEO ba\u011flam\u0131nda, bir sorgunun veya sayfan\u0131n siteniz i\u00e7in ne kadar \u00f6nemli oldu\u011funu belirleyen en kritik fakt\u00f6rlerden biri “g\u00f6sterim” (impressions) say\u0131s\u0131d\u0131r.<\/p>\n Neden g\u00f6sterimler? \u00c7\u00fcnk\u00fc bir sorgu ne kadar \u00e7ok g\u00f6sterim al\u0131rsa, o kadar \u00e7ok potansiyel t\u0131klama ve trafik getirme potansiyeline sahiptir. D\u00fc\u015f\u00fck g\u00f6sterimli bir sorgudaki y\u00fcksek konumun etkisi, y\u00fcksek g\u00f6sterimli bir sorgudaki benzer konumun etkisinden \u00e7ok daha azd\u0131r. A\u011f\u0131rl\u0131kl\u0131 ortalama, bu mant\u0131\u011f\u0131 temel alarak, y\u00fcksek g\u00f6sterimli sorgular\u0131n konumlar\u0131n\u0131 ortalamaya daha fazla etki ettirirken, d\u00fc\u015f\u00fck g\u00f6sterimli sorgular\u0131n etkisini azalt\u0131r.<\/p>\n A\u011f\u0131rl\u0131kl\u0131 ortalama konum hesaplamas\u0131 ad\u0131mlar\u0131:<\/p>\n \n- GSC Verilerini D\u0131\u015fa Aktar\u0131n:<\/strong> Google Search Console’da “Performans” raporuna gidin. “Sorgular” veya “Sayfalar” sekmesini se\u00e7in. Tarih aral\u0131\u011f\u0131n\u0131z\u0131 belirleyin ve sa\u011f \u00fcst k\u00f6\u015fedeki “D\u0131\u015fa Aktar” butonuna t\u0131klayarak verileri Google E-Tablolar\u0131 (Google Sheets) veya Excel format\u0131nda indirin.<\/li>\n
- Gerekli S\u00fctunlar\u0131 Belirleyin:<\/strong> \u0130ndirdi\u011finiz veride “Sorgu” (Query), “Ortalama Konum” (Average Position), “G\u00f6sterimler” (Impressions) ve “T\u0131klamalar” (Clicks) s\u00fctunlar\u0131n\u0131n oldu\u011fundan emin olun.<\/li>\n
- “Konum * G\u00f6sterim” S\u00fctunu Olu\u015fturun:<\/strong> Yeni bir s\u00fctun ekleyin (\u00f6rne\u011fin, “Konum x G\u00f6sterim”). Bu s\u00fctuna her bir sat\u0131r i\u00e7in “Ortalama Konum” de\u011ferini “G\u00f6sterimler” de\u011feriyle \u00e7arparak sonucu yaz\u0131n. \u00d6rne\u011fin, konum 3 ve g\u00f6sterim 10.000 ise, bu s\u00fctunda 30.000 olacakt\u0131r.<\/li>\n
- Toplamlar\u0131 Hesaplay\u0131n:<\/strong>\n
\n- T\u00fcm “Konum x G\u00f6sterim” de\u011ferlerinin toplam\u0131n\u0131 al\u0131n.<\/li>\n
- T\u00fcm “G\u00f6sterimler” de\u011ferlerinin toplam\u0131n\u0131 al\u0131n.<\/li>\n<\/ul>\n<\/li>\n
- A\u011f\u0131rl\u0131kl\u0131 Ortalama Konumu Hesaplay\u0131n:<\/strong> Son olarak, “Konum x G\u00f6sterim” toplam\u0131n\u0131, “G\u00f6sterimler” toplam\u0131na b\u00f6l\u00fcn.<\/li>\n<\/ol>\n
Form\u00fcl:<\/strong><\/p>\nA\u011f\u0131rl\u0131kl\u0131 Ortalama Konum = Toplam (Konum * G\u00f6sterim) \/ Toplam (G\u00f6sterim)<\/code><\/p>\n\u015eimdi yukar\u0131daki e-ticaret sitesi \u00f6rne\u011fimizdeki verileri kullanarak bu hesaplamay\u0131 yapal\u0131m:<\/p>\n \n\n\n| Sorgu<\/th>\n | Konum<\/th>\n | G\u00f6sterim<\/th>\n | Konum * G\u00f6sterim<\/th>\n<\/tr>\n<\/thead>\n | \n\n| k\u0131rm\u0131z\u0131 spor ayakkab\u0131<\/td>\n | 3<\/td>\n | 50.000<\/td>\n | 150.000<\/td>\n<\/tr>\n | \n| kad\u0131n k\u0131rm\u0131z\u0131 spor ayakkab\u0131<\/td>\n | 4<\/td>\n | 20.000<\/td>\n | 80.000<\/td>\n<\/tr>\n | \n| erkek k\u0131rm\u0131z\u0131 spor ayakkab\u0131<\/td>\n | 5<\/td>\n | 15.000<\/td>\n | 75.000<\/td>\n<\/tr>\n | \n| k\u0131rm\u0131z\u0131 ayakkab\u0131 modelleri<\/td>\n | 8<\/td>\n | 10.000<\/td>\n | 80.000<\/td>\n<\/tr>\n | \n| nike k\u0131rm\u0131z\u0131 spor ayakkab\u0131<\/td>\n | 10<\/td>\n | 8.000<\/td>\n | 80.000<\/td>\n<\/tr>\n | \n| en uygun k\u0131rm\u0131z\u0131 spor ayakkab\u0131<\/td>\n | 25<\/td>\n | 500<\/td>\n | 12.500<\/td>\n<\/tr>\n | \n| k\u0131rm\u0131z\u0131 spor ayakkab\u0131 indirim<\/td>\n | 30<\/td>\n | 300<\/td>\n | 9.000<\/td>\n<\/tr>\n | \n| k\u0131rm\u0131z\u0131 spor ayakkab\u0131 temizleme<\/td>\n | 45<\/td>\n | 100<\/td>\n | 4.500<\/td>\n<\/tr>\n | \n| k\u0131rm\u0131z\u0131 spor ayakkab\u0131 ba\u011fc\u0131\u011f\u0131<\/td>\n | 55<\/td>\n | 50<\/td>\n | 2.750<\/td>\n<\/tr>\n | \n| k\u0131rm\u0131z\u0131 spor ayakkab\u0131 yorumlar\u0131<\/td>\n | 60<\/td>\n | 20<\/td>\n | 1.200<\/td>\n<\/tr>\n | \nToplam<\/strong><\/td>\n| <\/td>\n | 103.970<\/strong><\/td>\n| 494.950<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n GSC’nin basit ortalamas\u0131 (t\u00fcm sorgular\u0131n konumlar\u0131n\u0131n ortalamas\u0131): (3+4+5+8+10+25+30+45+55+60) \/ 10 = 245 \/ 10 = 24.5<\/p>\n A\u011f\u0131rl\u0131kl\u0131 Ortalama Konum: 494.950 \/ 103.970 = 4.76<\/p>\n G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, a\u011f\u0131rl\u0131kl\u0131 ortalama konum (4.76), GSC’nin sundu\u011fu 24.5’lik basit ortalamadan \u00e7ok daha d\u00fc\u015f\u00fckt\u00fcr ve sitenin en \u00f6nemli anahtar kelimelerdeki ger\u00e7ek performans\u0131na \u00e7ok daha yak\u0131n bir de\u011fer sunar. Bu, “Ayakkab\u0131 D\u00fcnyas\u0131”n\u0131n asl\u0131nda arama motorlar\u0131nda \u00e7ok daha iyi bir konumda oldu\u011funu ve endi\u015felenmek yerine, mevcut g\u00fc\u00e7l\u00fc konumunu korumaya ve daha da iyile\u015ftirmeye odaklanmas\u0131 gerekti\u011fini g\u00f6sterir. A\u011f\u0131rl\u0131kl\u0131 ortalama, verilerdeki g\u00fcr\u00fclt\u00fcy\u00fc azaltarak ve sitenize ger\u00e7ek de\u011fer katan sorgular\u0131n etkisini art\u0131rarak, SEO stratejileriniz i\u00e7in \u00e7ok daha sa\u011flam bir temel olu\u015fturur.<\/p>\n Pratik Uygulama: GSC Verilerini Google Sheets veya Excel’de Kullanma<\/h3>\nA\u011f\u0131rl\u0131kl\u0131 ortalama konum hesaplamas\u0131n\u0131 manuel olarak yapmak yerine, Google Sheets veya Excel gibi ara\u00e7lar\u0131 kullanarak bu s\u00fcreci otomatikle\u015ftirebilirsiniz. Bu sayede, GSC’den indirdi\u011finiz verileri h\u0131zl\u0131 ve do\u011fru bir \u015fekilde analiz edebilirsiniz. \u0130\u015fte ad\u0131m ad\u0131m nas\u0131l yapaca\u011f\u0131n\u0131z:<\/p>\n \n- GSC Verilerini \u0130ndirin:<\/strong>\n
\n- Google Search Console’a giri\u015f yap\u0131n.<\/li>\n
- Sol men\u00fcden “Performans” (Performance) sekmesine t\u0131klay\u0131n.<\/li>\n
- \u0130ncelemek istedi\u011finiz tarih aral\u0131\u011f\u0131n\u0131 se\u00e7in (\u00f6rne\u011fin, son 28 g\u00fcn).<\/li>\n
- “Sorgular” (Queries) veya “Sayfalar” (Pages) sekmesini se\u00e7in. Genellikle sorgular baz\u0131nda analiz daha anlaml\u0131d\u0131r.<\/li>\n
- Sa\u011f \u00fcst k\u00f6\u015fedeki “D\u0131\u015fa Aktar” (Export) butonuna t\u0131klay\u0131n ve “Google E-Tablolar\u0131”n\u0131 (Google Sheets) veya “Excel”i se\u00e7erek veriyi indirin.<\/li>\n<\/ul>\n<\/li>\n
- Verileri D\u00fczenleyin (Gerekirse):<\/strong>\n
\n- \u0130ndirdi\u011finiz dosyay\u0131 a\u00e7\u0131n. Genellikle ilk sat\u0131rda ba\u015fl\u0131klar bulunur: “Sorgu”, “T\u0131klamalar”, “G\u00f6sterimler”, “TO”, “Ortalama Konum”.<\/li>\n
- “Ortalama Konum” s\u00fctunundaki verilerin say\u0131sal oldu\u011fundan emin olun. Baz\u0131 durumlarda ondal\u0131k ay\u0131r\u0131c\u0131 farkl\u0131 olabilir veya bo\u015f de\u011ferler olabilir. Gerekirse d\u00fczenleyin.<\/li>\n<\/ul>\n<\/li>\n
- Yeni Bir S\u00fctun Ekleyin:<\/strong>\n
\n- “Ortalama Konum” ve “G\u00f6sterimler” s\u00fctunlar\u0131n\u0131n yan\u0131na yeni bir s\u00fctun ekleyin. Bu s\u00fctuna “Konum x G\u00f6sterim” gibi bir ba\u015fl\u0131k verin.<\/li>\n
- Bu s\u00fctunun ilk veri h\u00fccresine (\u00f6rne\u011fin, E2 h\u00fccresi, e\u011fer C s\u00fctunu “Ortalama Konum” ve D s\u00fctunu “G\u00f6sterimler” ise) a\u015fa\u011f\u0131daki form\u00fcl\u00fc girin:\n
\n \n=C2*D2\n <\/code><\/pre>\n<\/p><\/div>\n<\/li>\n- Bu form\u00fcl\u00fc, veri tablonuzdaki t\u00fcm sat\u0131rlar i\u00e7in a\u015fa\u011f\u0131 do\u011fru s\u00fcr\u00fckleyerek uygulay\u0131n.<\/li>\n<\/ul>\n<\/li>\n
- Toplamlar\u0131 Hesaplay\u0131n:<\/strong>\n
\n- “G\u00f6sterimler” s\u00fctununun en alt\u0131na (\u00f6rne\u011fin, D s\u00fctunundaki son veriden sonraki bo\u015f h\u00fccreye) t\u00fcm g\u00f6sterimlerin toplam\u0131n\u0131 almak i\u00e7in a\u015fa\u011f\u0131daki form\u00fcl\u00fc kullan\u0131n:\n
\n \n=SUM(D2:D1000) \/\/ D2'den D1000'e kadar olan h\u00fccrelerin toplam\u0131\n <\/code><\/pre>\n<\/p><\/div>\n<\/li>\n- “Konum x G\u00f6sterim” s\u00fctununun en alt\u0131na (\u00f6rne\u011fin, E s\u00fctunundaki son veriden sonraki bo\u015f h\u00fccreye) t\u00fcm “Konum x G\u00f6sterim” de\u011ferlerinin toplam\u0131n\u0131 almak i\u00e7in a\u015fa\u011f\u0131daki form\u00fcl\u00fc kullan\u0131n:\n
\n \n=SUM(E2:E1000) \/\/ E2'den E1000'e kadar olan h\u00fccrelerin toplam\u0131\n <\/code><\/pre>\n<\/p><\/div>\n<\/li>\n- Form\u00fcllerdeki “D1000” ve “E1000” k\u0131s\u0131mlar\u0131n\u0131 kendi veri setinizin son sat\u0131r\u0131na g\u00f6re ayarlamay\u0131 unutmay\u0131n.<\/li>\n<\/ul>\n<\/li>\n
- A\u011f\u0131rl\u0131kl\u0131 Ortalama Konumu Hesaplay\u0131n:<\/strong>\n
\n- Bo\u015f bir h\u00fccreye (\u00f6rne\u011fin, F1 h\u00fccresi) a\u011f\u0131rl\u0131kl\u0131 ortalama konumunuzu hesaplamak i\u00e7in a\u015fa\u011f\u0131daki form\u00fcl\u00fc girin:\n
\n \n=SUM(E2:E1000) \/ SUM(D2:D1000) \/\/ veya =E_Toplam_H\u00fccresi \/ D_Toplam_H\u00fccresi\n <\/code><\/pre>\n<\/p><\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\u00d6nemli \u0130pucu: Verileri Filtreleme<\/strong><\/p>\nBazen, \u00e7ok d\u00fc\u015f\u00fck g\u00f6sterimli (\u00f6rne\u011fin, 1 veya 2 g\u00f6sterimli) anahtar kelimeler bile ortalama konumunuzu etkileyebilir. Daha anlaml\u0131 bir a\u011f\u0131rl\u0131kl\u0131 ortalama elde etmek i\u00e7in, GSC verilerini d\u0131\u015fa aktard\u0131ktan sonra, “G\u00f6sterimler” s\u00fctununa filtre uygulayarak belirli bir e\u015fi\u011fin alt\u0131ndaki sorgular\u0131 (\u00f6rne\u011fin, 10’dan az g\u00f6sterimi olanlar) analizden \u00e7\u0131karabilirsiniz. Bu, \u00f6zellikle \u00e7ok b\u00fcy\u00fck veri setleriyle \u00e7al\u0131\u015f\u0131rken ve sadece en \u00f6nemli sorgulara odaklanmak istedi\u011finizde faydal\u0131 olacakt\u0131r.<\/p>\n Bu ad\u0131mlar\u0131 takip ederek, sitenizin Google arama sonu\u00e7lar\u0131ndaki ger\u00e7ek performans\u0131n\u0131 \u00e7ok daha do\u011fru bir \u015fekilde yans\u0131tan a\u011f\u0131rl\u0131kl\u0131 ortalama konum de\u011ferini elde edebilir ve SEO stratejilerinizi bu ger\u00e7ek\u00e7i veriler \u0131\u015f\u0131\u011f\u0131nda optimize edebilirsiniz.<\/p>\n Ortalama Konumun \u00d6tesine Ge\u00e7mek: Daha Kapsaml\u0131 SEO Analizi \u0130\u00e7in \u0130pu\u00e7lar\u0131<\/h2>\nA\u011f\u0131rl\u0131kl\u0131 ortalama konum, GSC’nin sundu\u011fu basit ortalamadan \u00e7ok daha iyi bir metrik olsa da, SEO analizinizde tek ba\u015f\u0131na yeterli de\u011fildir. Ger\u00e7ekten kapsaml\u0131 ve eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in, ortalama konumun \u00f6tesine ge\u00e7meli ve di\u011fer \u00f6nemli metrikleri de dikkate almal\u0131s\u0131n\u0131z. \u0130\u015fte daha derinlemesine bir SEO analizi i\u00e7in ipu\u00e7lar\u0131:<\/p>\n \n- G\u00f6sterimler, T\u0131klamalar ve T\u0131klama Oran\u0131 (TO) Odakl\u0131 Yakla\u015f\u0131m:<\/strong>\n
Ortalama konum, yaln\u0131zca s\u0131ralaman\u0131z\u0131 g\u00f6sterirken, g\u00f6sterimler ve t\u0131klamalar potansiyel ve ger\u00e7ekle\u015fen trafi\u011fi yans\u0131t\u0131r. T\u0131klama oran\u0131 (TO), s\u0131ralaman\u0131za g\u00f6re ne kadar cazip oldu\u011funuzu g\u00f6sterir. Analizinizi yaparken, sadece konum de\u011fil, ayn\u0131 zamanda bu \u00fc\u00e7 metri\u011fi birlikte de\u011ferlendirin:<\/p>\n \n- Y\u00fcksek G\u00f6sterim, D\u00fc\u015f\u00fck Konum (10+):<\/strong> Bu sorgular, sitenizin arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnd\u00fc\u011f\u00fc ancak yeterince y\u00fcksek s\u0131ralanmad\u0131\u011f\u0131 anlam\u0131na gelir. Bu sorgular i\u00e7in i\u00e7erik optimizasyonu veya ba\u011flant\u0131 kurma stratejileri ile konumunuzu iyile\u015ftirmeye odaklanmal\u0131s\u0131n\u0131z.<\/li>\n
- Y\u00fcksek G\u00f6sterim, \u0130yi Konum (1-5), D\u00fc\u015f\u00fck TO:<\/strong> Bu, sitenizin iyi s\u0131raland\u0131\u011f\u0131 ancak kullan\u0131c\u0131lar\u0131n t\u0131klamad\u0131\u011f\u0131 anlam\u0131na gelir. Ba\u015fl\u0131k etiketlerinizi (title tags) ve meta a\u00e7\u0131klamalar\u0131n\u0131z\u0131 (meta descriptions) daha \u00e7ekici hale getirerek TO’yu art\u0131rmaya \u00e7al\u0131\u015f\u0131n. A\/B testleri (A\/B testing) yaparak en etkili ba\u015fl\u0131klar\u0131 bulabilirsiniz.<\/li>\n
- D\u00fc\u015f\u00fck G\u00f6sterim, Y\u00fcksek TO:<\/strong> Bu t\u00fcr sorgular genellikle ni\u015f veya uzun kuyruk anahtar kelimelerdir. Mevcut i\u00e7eriklerinizi bu sorgular i\u00e7in optimize ederek daha fazla g\u00f6sterim almay\u0131 hedefleyebilirsiniz.<\/li>\n<\/ul>\n<\/li>\n
- Segmentasyon (Segmentation) ile Detayl\u0131 Analiz:<\/strong>\n
GSC, verileri \u00e7e\u015fitli boyutlarda segmentlere ay\u0131rman\u0131za olanak tan\u0131r. Bu, genel ortalamalar\u0131n g\u00f6zden ka\u00e7\u0131rd\u0131\u011f\u0131 \u00f6nemli e\u011filimleri ortaya \u00e7\u0131karabilir:<\/p>\n \n- Cihaz T\u00fcr\u00fc (Mobil, Masa\u00fcst\u00fc, Tablet):<\/strong> Mobil cihazlardaki ortalama konumunuzun masa\u00fcst\u00fcnden farkl\u0131 olup olmad\u0131\u011f\u0131n\u0131 kontrol edin. Mobil uyumluluk sorunlar\u0131, mobil konumunuzu d\u00fc\u015f\u00fcrebilir.<\/li>\n
- \u00dclke ve B\u00f6lge:<\/strong> Farkl\u0131 co\u011frafi b\u00f6lgelerdeki performans\u0131n\u0131z\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n. Hedefledi\u011finiz pazarlarda iyi performans g\u00f6steriyor musunuz?<\/li>\n
- Sorgu T\u00fcr\u00fc (Markal\u0131\/Markas\u0131z):<\/strong> Markan\u0131z\u0131n ad\u0131n\u0131 i\u00e7eren sorgular (markal\u0131 sorgular) ile genel anahtar kelimeler (markas\u0131z sorgular) aras\u0131ndaki fark\u0131 inceleyin. Markal\u0131 sorgularda genellikle daha y\u00fcksek konum ve TO beklenir.<\/li>\n<\/ul>\n<\/li>\n
- “H\u0131zl\u0131 Kazan\u0131m” (Quick Win) F\u0131rsatlar\u0131n\u0131 Belirleme:<\/strong>\n
Ortalama konum ve g\u00f6sterim verilerini kullanarak kolayca iyile\u015ftirilebilecek sayfalar\u0131 veya sorgular\u0131 bulabilirsiniz. \u00d6rne\u011fin, 6-20. s\u0131ralarda yer alan ancak y\u00fcksek g\u00f6sterimlere sahip sorgular, k\u00fc\u00e7\u00fck bir optimizasyonla (ba\u015fl\u0131k, meta a\u00e7\u0131klama, i\u00e7erik iyile\u015ftirmesi) ilk sayfaya ta\u015f\u0131nabilir ve \u00f6nemli trafik art\u0131\u015f\u0131 sa\u011flayabilir.<\/p>\n<\/li>\n - Konum De\u011fi\u015fimlerini \u0130zleme:<\/strong>\n
Sadece mevcut konumlar\u0131 de\u011fil, zaman i\u00e7indeki konum de\u011fi\u015fimlerini de izlemek \u00f6nemlidir. GSC’nin kar\u015f\u0131la\u015ft\u0131rma (compare) \u00f6zelli\u011fi ile belirli d\u00f6nemler aras\u0131ndaki performans farklar\u0131n\u0131 g\u00f6rebilirsiniz. Bu, uygulad\u0131\u011f\u0131n\u0131z SEO stratejilerinin etkisini anlaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<\/li>\n - URL Baz\u0131nda Derinlemesine Analiz:<\/strong>\n
Genel site performans\u0131n\u0131n yan\u0131 s\u0131ra, her bir sayfan\u0131n (URL) performans\u0131n\u0131 ayr\u0131 ayr\u0131 inceleyin. Hangi sayfalar\u0131n\u0131z\u0131n hangi anahtar kelimelerde iyi performans g\u00f6sterdi\u011fini, hangilerinin geride kald\u0131\u011f\u0131n\u0131 belirleyin. Bir sayfan\u0131n t\u00fcm sorgular\u0131ndaki a\u011f\u0131rl\u0131kl\u0131 ortalama konumunu hesaplamak, o sayfan\u0131n genel arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc hakk\u0131nda daha do\u011fru bir fikir verir.<\/p>\n<\/li>\n - Kullan\u0131c\u0131 Niyeti (User Intent) Odakl\u0131 Optimizasyon:<\/strong>\n
Sorgular\u0131n ard\u0131ndaki kullan\u0131c\u0131 niyetini anlamak, i\u00e7eri\u011finizi ve meta verilerinizi daha etkili bir \u015fekilde optimize etmenizi sa\u011flar. Bilgi edinme ama\u00e7l\u0131 sorgular i\u00e7in bilgilendirici i\u00e7erikler, sat\u0131n alma ama\u00e7l\u0131 sorgular i\u00e7in \u00fcr\u00fcn\/hizmet sayfalar\u0131 sunmak, hem konumunuzu hem de TO’nuzu iyile\u015ftirecektir.<\/p>\n<\/li>\n<\/ul>\n Bu metrikleri ve yakla\u015f\u0131mlar\u0131 birle\u015ftirerek, Google Search Console verilerinden \u00e7ok daha zengin ve eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler elde edebilirsiniz. Ortalama konum sadece bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r; ger\u00e7ek SEO ba\u015far\u0131s\u0131, verileri derinlemesine analiz etme ve bu analizlere dayal\u0131 ak\u0131ll\u0131 stratejiler geli\u015ftirme yetene\u011finizde yatar.<\/p>\n Sonu\u00e7 ve S\u0131k\u00e7a Sorulan Sorular<\/h2>\nGoogle Search Console’un sundu\u011fu ortalama konum metri\u011fi, y\u00fczeysel bir bak\u0131\u015fta faydal\u0131 gibi g\u00f6r\u00fcnse de, g\u00f6sterim say\u0131lar\u0131n\u0131n a\u011f\u0131rl\u0131\u011f\u0131n\u0131 hesaba katmad\u0131\u011f\u0131 i\u00e7in matematiksel olarak yan\u0131lt\u0131c\u0131 olabilmektedir. Bu durum, SEO profesyonellerini ve web sitesi sahiplerini yanl\u0131\u015f stratejilere y\u00f6nlendirebilir ve sitenin ger\u00e7ek performans\u0131n\u0131 g\u00f6zden ka\u00e7\u0131rmalar\u0131na neden olabilir. Makalemizde ele ald\u0131\u011f\u0131m\u0131z a\u011f\u0131rl\u0131kl\u0131 ortalama konum hesaplamas\u0131, g\u00f6sterimleri bir a\u011f\u0131rl\u0131k fakt\u00f6r\u00fc olarak kullanarak bu yan\u0131lg\u0131y\u0131 ortadan kald\u0131rmakta ve sitenizin arama sonu\u00e7lar\u0131ndaki ger\u00e7ek, etkili konumunu \u00e7ok daha do\u011fru bir \u015fekilde yans\u0131tmaktad\u0131r. Google Sheets veya Excel gibi basit ara\u00e7larla bu analizi kolayca yapabilir, b\u00f6ylece daha bilin\u00e7li ve veri odakl\u0131 SEO kararlar\u0131 alabilirsiniz. Unutmay\u0131n, tek bir metri\u011fe tak\u0131l\u0131p kalmak yerine, g\u00f6sterimler, t\u0131klamalar ve t\u0131klama oran\u0131 gibi di\u011fer \u00f6nemli metrikleri de bir arada de\u011ferlendirerek daha kapsaml\u0131 bir SEO stratejisi olu\u015fturmak, dijital d\u00fcnyadaki ba\u015far\u0131n\u0131z\u0131n anahtar\u0131d\u0131r.<\/p>\n S\u0131k\u00e7a Sorulan Sorular<\/h3>\nGSC’deki ortalama konum verisi tamamen i\u015fe yaramaz m\u0131?<\/strong><\/p>\nHay\u0131r, tamamen i\u015fe yaramaz de\u011fildir. Ortalama konum, h\u0131zl\u0131 bir genel bak\u0131\u015f sunar ve sitenizin arama sonu\u00e7lar\u0131nda genel olarak nerede konumland\u0131\u011f\u0131na dair bir fikir verebilir. Ancak, tek ba\u015f\u0131na bir performans g\u00f6stergesi olarak kullan\u0131lmamal\u0131 ve \u00f6zellikle \u00f6nemli kararlar al\u0131rken a\u011f\u0131rl\u0131kl\u0131 ortalama gibi daha do\u011fru metriklerle desteklenmelidir. D\u00fc\u015f\u00fck g\u00f6sterimli, \u00f6nemsiz anahtar kelimelerin ortalamay\u0131 nas\u0131l etkiledi\u011fini anlamak \u00f6nemlidir.<\/p>\n A\u011f\u0131rl\u0131kl\u0131 ortalama konum her zaman en do\u011fru metrik midir?<\/strong><\/p>\nA\u011f\u0131rl\u0131kl\u0131 ortalama konum, basit ortalamaya g\u00f6re \u00e7ok daha do\u011fru ve anlaml\u0131 bir metriktir \u00e7\u00fcnk\u00fc sorgular\u0131n siteniz i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 de\u011feri (g\u00f6sterimler arac\u0131l\u0131\u011f\u0131yla) hesaba katar. Ancak, “en do\u011fru” metrik, SEO hedeflerinize ba\u011fl\u0131 olarak de\u011fi\u015febilir. \u00d6rne\u011fin, marka bilinirli\u011fi odakl\u0131 bir kampanya y\u00fcr\u00fct\u00fcyorsan\u0131z, g\u00f6sterim say\u0131s\u0131 tek ba\u015f\u0131na konumdan daha \u00f6nemli olabilir. Trafik odakl\u0131ysan\u0131z, t\u0131klama oran\u0131 ve t\u0131klama say\u0131s\u0131 da konuma e\u015fde\u011fer hatta daha \u00f6nemli olabilir.<\/p>\n Bu analizi ne s\u0131kl\u0131kla yapmal\u0131y\u0131m?<\/strong><\/p>\nBu analizi d\u00fczenli olarak, \u00f6rne\u011fin ayl\u0131k veya \u00fc\u00e7 ayl\u0131k d\u00f6nemlerde yapman\u0131z \u00f6nerilir. Bu sayede, SEO stratejilerinizin zaman i\u00e7indeki etkisini takip edebilir ve olas\u0131 d\u00fc\u015f\u00fc\u015fleri veya iyile\u015fmeleri daha do\u011fru bir \u015fekilde tespit edebilirsiniz. B\u00fcy\u00fck bir SEO de\u011fi\u015fikli\u011fi yapt\u0131ysan\u0131z, bu analizi daha s\u0131k (haftal\u0131k) yaparak de\u011fi\u015fikli\u011fin etkisini izleyebilirsiniz.<\/p>\n Hangi ara\u00e7lar bu analizi otomatikle\u015ftirebilir?<\/strong><\/p>\nGoogle Sheets veya Excel’deki form\u00fcllerle bu analizi kolayca otomatikle\u015ftirebilirsiniz. Daha ileri d\u00fczeyde otomasyon ve g\u00f6rselle\u015ftirme i\u00e7in Google Data Studio (Looker Studio), Power BI veya \u00f6zel olarak geli\u015ftirilmi\u015f SEO raporlama ara\u00e7lar\u0131 kullan\u0131labilir. Bu ara\u00e7lar, GSC API’si arac\u0131l\u0131\u011f\u0131yla verileri otomatik olarak \u00e7ekebilir ve a\u011f\u0131rl\u0131kl\u0131 ortalama gibi \u00f6zel hesaplamalar\u0131 i\u00e7eren panolar olu\u015fturabilir.<\/p>\n Ortalama konum yerine ba\u015fka hangi metrikleri takip etmeliyim?<\/strong><\/p>\nOrtalama konumun yan\u0131 s\u0131ra, a\u015fa\u011f\u0131daki metrikleri de d\u00fczenli olarak takip etmelisiniz:<\/p>\n \n- Toplam T\u0131klamalar:<\/strong> Sitenize gelen ger\u00e7ek trafik hacmini g\u00f6sterir.<\/li>\n
- Toplam G\u00f6sterimler:<\/strong> Sitenizin arama sonu\u00e7lar\u0131nda ne kadar s\u0131k g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir.<\/li>\n
- Ortalama T\u0131klama Oran\u0131 (TO – CTR):<\/strong> G\u00f6sterimlere k\u0131yasla ne kadar ilgi \u00e7ekici oldu\u011funuzu g\u00f6sterir.<\/li>\n
- En \u00c7ok T\u0131klanan Sorgular\/Sayfalar:<\/strong> En de\u011ferli trafik kaynaklar\u0131n\u0131z\u0131 belirlemenizi sa\u011flar.<\/li>\n
- En \u00c7ok G\u00f6sterilen Sorgular\/Sayfalar:<\/strong> G\u00f6r\u00fcn\u00fcrl\u00fck potansiyeli y\u00fcksek alanlar\u0131 g\u00f6sterir.<\/li>\n
- Konum De\u011fi\u015fiklikleri:<\/strong> Belirli anahtar kelimelerdeki s\u0131ralama de\u011fi\u015fimlerini izlemek i\u00e7in \u00f6nemlidir.<\/li>\n
- Web Vitals (Temel Web Verileri):<\/strong> Sayfa h\u0131z\u0131 ve kullan\u0131c\u0131 deneyimi metrikleri, dolayl\u0131 olarak SEO performans\u0131n\u0131 etkiler.<\/li>\n<\/ul>\n
#SEOAnaizi #GoogleSearchConsole #OrtalamaKonum #VeriAnalizi #WebPerformans\u0131<\/p>\n \u00d6rnek kod:<\/strong> github.com\/fatihsoysalcom\/gsc-average-position-weighted-calculation<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"Google Search Console (GSC), web sitenizin arama motorlar\u0131ndaki performans\u0131n\u0131 anlamak i\u00e7in vazge\u00e7ilmez bir ara\u00e7t\u0131r.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_page_header_type":"","csco_page_load_nextpost":"","csco_page_subscribe_form":"","csco_page_contact_form":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-44927","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-genel","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"\nGoogle Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir? - Kodlar\u0131n Gizemli D\u00fcnyas\u0131<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir?\" \/>\n<meta property=\"og:description\" content=\"Google Search Console (GSC), web sitenizin arama motorlar\u0131ndaki performans\u0131n\u0131 anlamak i\u00e7in vazge\u00e7ilmez bir ara\u00e7t\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Kodlar\u0131n Gizemli D\u00fcnyas\u0131\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-27T06:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-27T06:11:22+00:00\" \/>\n<meta name=\"author\" content=\"Fatih Soysal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fatih Soysal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/\"},\"author\":{\"name\":\"Fatih Soysal\",\"@id\":\"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/002a254750921dcfd568a99e48240dd1\"},\"headline\":\"Google Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir?\",\"datePublished\":\"2026-09-27T06:10:57+00:00\",\"dateModified\":\"2026-09-27T06:11:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/\"},\"wordCount\":3972,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/002a254750921dcfd568a99e48240dd1\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/fatihsoysal.com\/blog\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/\",\"url\":\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/\",\"name\":\"Google Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir? - Kodlar\u0131n Gizemli D\u00fcnyas\u0131\",\"isPartOf\":{\"@id\":\"https:\/\/fatihsoysal.com\/blog\/#website\"},\"datePublished\":\"2026-09-27T06:10:57+00:00\",\"dateModified\":\"2026-09-27T06:11:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/fatihsoysal.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fatihsoysal.com\/blog\/#website\",\"url\":\"https:\/\/fatihsoysal.com\/blog\/\",\"name\":\"Fatihsoysal.com\",\"description\":\"Blog - Yaz\u0131l\u0131m D\u00fcnyas\u0131 Tecr\u00fcbelerim\",\"publisher\":{\"@id\":\"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/002a254750921dcfd568a99e48240dd1\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fatihsoysal.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/002a254750921dcfd568a99e48240dd1\",\"name\":\"Fatih Soysal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/fatihsoysal.com\/blog\/wp-content\/uploads\/2024\/04\/cropped-replicate-prediction-3kgg1hgjn5rgp0cf0p5tr0jw7w-1.png\",\"contentUrl\":\"https:\/\/fatihsoysal.com\/blog\/wp-content\/uploads\/2024\/04\/cropped-replicate-prediction-3kgg1hgjn5rgp0cf0p5tr0jw7w-1.png\",\"width\":512,\"height\":512,\"caption\":\"Fatih Soysal\"},\"logo\":{\"@id\":\"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/image\/\"},\"description\":\"Kullan\u0131m ve kodlama m\u00fckemmeliyetini odak alan uygulamalar olu\u015fturma deneyimine sahip, profesyonel olarak 15+ y\u0131l \u00fczeri deneyime sahip bir yaz\u0131l\u0131m m\u00fchendisi.\",\"url\":\"https:\/\/fatihsoysal.com\/blog\/author\/fatihsoysal\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir? - Kodlar\u0131n Gizemli D\u00fcnyas\u0131","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/","og_locale":"tr_TR","og_type":"article","og_title":"Google Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir?","og_description":"Google Search Console (GSC), web sitenizin arama motorlar\u0131ndaki performans\u0131n\u0131 anlamak i\u00e7in vazge\u00e7ilmez bir ara\u00e7t\u0131r.","og_url":"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/","og_site_name":"Kodlar\u0131n Gizemli D\u00fcnyas\u0131","article_published_time":"2026-09-27T06:10:57+00:00","article_modified_time":"2026-09-27T06:11:22+00:00","author":"Fatih Soysal","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Fatih Soysal","Tahmini okuma s\u00fcresi":"20 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/#article","isPartOf":{"@id":"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/"},"author":{"name":"Fatih Soysal","@id":"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/002a254750921dcfd568a99e48240dd1"},"headline":"Google Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir?","datePublished":"2026-09-27T06:10:57+00:00","dateModified":"2026-09-27T06:11:22+00:00","mainEntityOfPage":{"@id":"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/"},"wordCount":3972,"commentCount":0,"publisher":{"@id":"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/002a254750921dcfd568a99e48240dd1"},"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/fatihsoysal.com\/blog\/#organization"}},{"@type":"WebPage","@id":"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/","url":"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/","name":"Google Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir? - Kodlar\u0131n Gizemli D\u00fcnyas\u0131","isPartOf":{"@id":"https:\/\/fatihsoysal.com\/blog\/#website"},"datePublished":"2026-09-27T06:10:57+00:00","dateModified":"2026-09-27T06:11:22+00:00","breadcrumb":{"@id":"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fatihsoysal.com\/blog\/google-search-console-ortalama-konum-verisi-neden-yanilticidir-ve-nasil-duzeltilir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/fatihsoysal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Search Console Ortalama Konum Verisi Neden Yan\u0131lt\u0131c\u0131d\u0131r ve Nas\u0131l D\u00fczeltilir?"}]},{"@type":"WebSite","@id":"https:\/\/fatihsoysal.com\/blog\/#website","url":"https:\/\/fatihsoysal.com\/blog\/","name":"Fatihsoysal.com","description":"Blog - Yaz\u0131l\u0131m D\u00fcnyas\u0131 Tecr\u00fcbelerim","publisher":{"@id":"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/002a254750921dcfd568a99e48240dd1"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fatihsoysal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":["Person","Organization"],"@id":"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/002a254750921dcfd568a99e48240dd1","name":"Fatih Soysal","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/fatihsoysal.com\/blog\/wp-content\/uploads\/2024\/04\/cropped-replicate-prediction-3kgg1hgjn5rgp0cf0p5tr0jw7w-1.png","contentUrl":"https:\/\/fatihsoysal.com\/blog\/wp-content\/uploads\/2024\/04\/cropped-replicate-prediction-3kgg1hgjn5rgp0cf0p5tr0jw7w-1.png","width":512,"height":512,"caption":"Fatih Soysal"},"logo":{"@id":"https:\/\/fatihsoysal.com\/blog\/#\/schema\/person\/image\/"},"description":"Kullan\u0131m ve kodlama m\u00fckemmeliyetini odak alan uygulamalar olu\u015fturma deneyimine sahip, profesyonel olarak 15+ y\u0131l \u00fczeri deneyime sahip bir yaz\u0131l\u0131m m\u00fchendisi.","url":"https:\/\/fatihsoysal.com\/blog\/author\/fatihsoysal\/"}]}},"yoast_meta":{"yoast_wpseo_title":"","yoast_wpseo_metadesc":"","yoast_wpseo_canonical":""},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/posts\/44927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/comments?post=44927"}],"version-history":[{"count":1,"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/posts\/44927\/revisions"}],"predecessor-version":[{"id":44928,"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/posts\/44927\/revisions\/44928"}],"wp:attachment":[{"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/media?parent=44927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/categories?post=44927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fatihsoysal.com\/blog\/wp-json\/wp\/v2\/tags?post=44927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
| | |
|