{"version":"1.0","provider_name":"Kodlar\u0131n Gizemli D\u00fcnyas\u0131","provider_url":"https:\/\/fatihsoysal.com\/blog","author_name":"Fatih Soysal","author_url":"https:\/\/fatihsoysal.com\/blog\/author\/fatihsoysal\/","title":"Abonelik Uygulamalar\u0131nda Gelir Elde Tutma Neden Gelece\u011fi Belirler?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"y2NixVMCJs\"><a href=\"https:\/\/fatihsoysal.com\/blog\/abonelik-uygulamalarinda-gelir-elde-tutma-neden-gelecegi-belirler\/\">Abonelik Uygulamalar\u0131nda Gelir Elde Tutma Neden Gelece\u011fi Belirler?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/fatihsoysal.com\/blog\/abonelik-uygulamalarinda-gelir-elde-tutma-neden-gelecegi-belirler\/embed\/#?secret=y2NixVMCJs\" width=\"600\" height=\"338\" title=\"&#8220;Abonelik Uygulamalar\u0131nda Gelir Elde Tutma Neden Gelece\u011fi Belirler?&#8221; &#8212; Kodlar\u0131n Gizemli D\u00fcnyas\u0131\" data-secret=\"y2NixVMCJs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"Abonelik tabanl\u0131 i\u015f modelleri, \u00f6zellikle mobil uygulama ekosisteminde, son y\u0131llar\u0131n en pop\u00fcler ve karl\u0131 yakla\u015f\u0131mlar\u0131ndan biri haline geldi. Ancak bu dinamik pazarda s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme elde etmek, sadece yeni kullan\u0131c\u0131 kazanmakla m\u00fcmk\u00fcn de\u011fil. As\u0131l kritik nokta, mevcut aboneleri elinizde tutabilmek ve onlardan elde etti\u011finiz geliri s\u00fcrekli art\u0131rabilmektir. \u0130\u015fte tam da bu noktada, gelir elde tutma (revenue retention) kavram\u0131, abonelik uygulamalar\u0131n\u0131n gelece\u011fini \u015fekillendiren temel fakt\u00f6r olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor."}